Over the years I’ve been pitched hundreds of ideas from people not in the business. I was handling funeral arrangements for my grandmother's passing and the mortician pitched me a movie. Small sample size, but so far there’s not one pitch I’ve sparked to. Most of the pitches go like this:
“I work at __________ and you wouldn’t believe how funny it is there? I mean, the things that go on, I could tell you stories, you could write a GREAT sitcom about it.”
If I’m lucky they’ll leave it there but most times they add one or two of those hilarious incidents. They’re usually on a caliber of “we got a guy who never puts sugar in his coffee and one time when he wasn’t looking some slipped in some sugar and then when he drank he went, “Eeeeeuu! Did someone put sugar in my coffee?” At this point the storyteller is usually convulsing with laughter just recalling this classic event. I’m praying for a meteor.
“Tonight, on a very special episode of LAMP SALESMAN, someone slips sugar in Dan’s coffee.”Just because you sell lamps, or work in a real estate office, or a Costco, or in a barbershop, or at a train station and there are co-workers who are a little quirky, this does not mean you have the premise for a sitcom. You have the premise for a work location. And chances are, even with those zany “nuts” you work with, your situation is no funnier than any of the others.
Here’s what nobody ever pitches me: a show about a relationship. THE OFFICE is funny because of the relationship between Michael and his employees. It is funnier still because of the relationships among the employees. What they actually manufacture is completely unimportant.
Start with the characters first.
What about the dynamics between them are interesting, fresh, and could sustain stories week after week? And then, what is the best setting to put them in? One that hasn’t been seen before is a plus but not imperative. How many shows and plays and radio series have been set in bars?
That said, there are some areas that are tougher sales than others. Madcap terrorist cells probably won’t fly.
But the next time you come up to me, assuming it’s not in a funeral parlor (and his movie idea was just friggin’ awful), and you have a great idea for a series, start with who are they are, not what they do. And if they truly are interesting you won’t even need those hilarious incidents.
This is a re-post from five years ago.