Whewww! That was a close one.
For six years I’ve been a regular listener of
RichBroRadio.com, an internet station featuring oldies from the ‘50s through the early ‘70s. It features a great mix of music, lots of “forgotten oldies”, and classic radio jingles from the era. Yes, if you’re not a baby boomer you’re probably yawning. But for those of us who
did grow up during those years, this music is meaningful and significant. (Just wait until
your kids roll their eyes when you still play your Miley Cyrus mix tape.)
There are a lot of internet stations out there, and most are amateur and God awful. Rich Brother Robbin, who pilots the station, is a longtime radio veteran and has put tons of thought into his programming. Songs are placed in categories and air in different rotations. It’s not just a bunch of tunes in a library playing in a random shuffle. You won’t hear two ballads back-to-back, you won’t hear two instrumentals in a row, you won’t hear six Beatles records one hour and none for the next four days. You won’t hear “Surfin’ Bird” ever.
And there are no commercials. Which is great except there are expenses. License fees, server fees, maintaining the computer, etc. It’s radio in the red.
After six years, Rich had decided to discontinue the station. The final day was slated for yesterday.
Personally, I was very bummed. I certainly understood his reasoning. I don’t make a dime on this blog but at least I don’t lose thousands of dollars. But like I said, his station had become part of my life. And symbolically, this was just one more outlet, which was abandoning the music that meant so much to me and my generation. Terrestrial radio had already dropped ‘60s music. Our demographic is no longer relevant. We now have to go to satellite radio (paying for it), creating our own playlists through Pandora and the like (but at the mercy of their libraries), or seeking one of these internet stations (most operating out of mothers’ basements). Forget Joe DiMaggio –
where have you gone, Simon & Garfunkel?So it was with great joy and relief that at the eleventh hour Rich decided to keep the station going. Grateful listeners like me were all-too-happy to contribute to its upkeep. At the end of the day, Rich just couldn’t abandon his pet project. It’s hard to walk away from your first love.
Thanks, Rich -- for the entertainment, keeping the flame alive, and Roy Orbison records besides “Pretty Woman.”
You can listen to RichBroRadio here. First the Hamburger Hamlet returns and now RBR.COM. Dare I hold out hope for Howard Johnson’s
Wednesday All-You-Can-Eat Fried Clambake?